There is a new "Forget Veganuary" campaign, apparently part-funded by the EA Animal Welfare Fund:
https://www.forgetveganuary.com/
https://www.farmkind.giving/about-us/who#transparency (the "Transparency" link on the campaign page)
Reddit link to news article that calls this a "meat-eating campaign" and discussion: https://www.reddit.com/r/unitedkingdom/comments/1px018m/veganuary_champion_quits_to_run_meateating/
The idea seems to be to promote a message to not give up animal products, but rather donate to organisations that effectively campaign to improve farm animal welfare (including EA favourites like The Humane League, Fish Welfare Initiative and the Shrimp Welfare Project).
Promoting donating to such organisations seems all well and good, but it puts out very negative messages about being a vegan (which apparently means you will have "annoyed friends and family" and "got bloating from plant protein" etc.). This has got a lot of negative attention from vegan groups that I've seen. The website seems a bit ridiculous in places e.g. its "expert" views are just those of some eating champions. [Edit - OK that last bit was the authors being tongue-in-cheek.]
Interestingly the person who seems to be doing the PR, Toni Vernelli, used to do the PR for Veganuary, and wrote on the forum defending it less than a year ago: link. It's unclear if they actually changed their mind or have some other motivation to change their stance.
Anyway, it seems like quite a controversial initiative, unnecessarily negative about veganism and quite poorly put together [edit - OK that last part was unfair, more effort had gone into it than I'd initially realised]. As a donor to the EA Animal Welfare Fund, it's not something I'd expect to be paying towards myself [edit - following discussion, I'll withhold judgement from here until we see how it all plays out].